Booked Out Audit

Note:

This studio is Six years in business with more than 60 active members. Reformer, barre and strength, in a market with a national franchise and several established independents.

Her ratings were near perfect with five stars review. Every instructor on her top-rated list held a perfect score. Members described the studio as a second home and said they saw results quickly.

She was also publishing consistent content with reach and followers both climbing.

None of that was the problem.

What she came to me with:

New clients were booking and then cancelling before they ever walked through the door and she could see it happening and could not work out why.

She also think she does not needed an audit, because she was not running ads at the time but after knowing the audit covers five other areas, and studios leak revenue from all of them, she went for it.

What the audit found:

– A booking path built for people who already knew the studio

– Different intro offers competing with each other

– Two leaks, only one of them visible

– Her booking path not capturing

– A Google profile describing the wrong business

– Members review on the wrong sites

Your studio does not have a demand problem. It has a system that stops working at the point where interest turns into a booking.

If your studio should be fuller than it is, the Booked Out Audit shows you exactly where the leak is.