Booked Out Studio

Note:

Reformer Pilates Studio, UK.
A studio with over 9,500 Instagram followers, a working Meta pixel, and ads already running.

The calendar was not reflecting the effort.

Overall Booking Score: 4.0 out of 10

What the audit found:
The studio had strong foundations,a real audience, a working pixel, and a genuine brand differentiator most competitors could not claim.

What was missing was the connection between the pieces.

The ad creative was sending traffic to a page that sold something different from what the ad showed.

The pixel recorded over 6,000 Initiate Checkout events in 28 days but only 138 completed purchases.

A 2% checkout completion rate against an industry standard of 25 to 40%.

The audience was reaching over 60% of people outside the studio’s local area.

Roughly 30% of the impression budget was being spent on people who would not convert.

Ads were running at lower budget each month which is not enough data for Meta to find the winners.

The fix first priority:

One landing page, one campaign update. No bigger budget required.

What the client said:

“Suliyat is very thorough and went through the audit step by step on our call. A written report was provided after which we can review multiple times. I recommend her audit if you are not sure where to start with your marketing. The audit gives you actionable steps and what is needed to drive results.”