The first thing that probably comes to mind whenever you hear the word “blogging” is people talking about their daily lives on social media—something like an online diary or journal.
And you aren’t wrong!
But in the last 2-3 decades, blogging has become a vital cog in the wheel for any brand or business, with or without a website.
One of the perks that blogging brings to your doorstep is the wide array of traffic you wouldn’t get otherwise.
Traffic
Having a blog on your website increases your traffic by at least 30%, and if you play your cards right by solving your audience’s problems while employing SEO best practices,
Trust me, you’ve just nailed the art of getting new customers now and then.
Getting new customers
Talking about new customers, that’s another benefit and importance of having a blog on your website!
As statistics have shown, having a blog on your website helps increase traffic by at least 30%.
Among that 30%, there’s a probability that 80%, if not higher, of your traffic is from new customers.
So, of course, you’ll be leaving money on the table by overlooking the new customers that blog traffic can bring to your site.
And speaking of new customers, if you’re well versed in marketing, you’d agree with me that email marketing is a goldmine for your business.
Email Marketing
And what better way to build your email list than by converting the traffic your blog section brings to your doorstep?
If you have a well-placed email marketing strategy, you’ll probably never have to worry about making revenue while getting recurring or new customers from your blog’s traffic.
Don’t be surprised—that’s just how powerful email marketing is!
And, of course, social media is just as powerful.
Social Media
Businesses focus more on social media than any other marketing medium, as it’s one of the cornerstones of any brand.
And that’s fine because everyone is online nowadays so why not?
But more often than not, creating content for social media gets repetitive, and some days you just run out of ideas to keep your audience engaged.
Your blog section happens to be the perfect cure for your lack of content ideas.
Once you have content on your website, you just need to add a mini text, include a link to the article, and repurpose it while sharing it across all your social media handles.
Boom!—Problem solved. And you never have to worry about not keeping your online community engaged and informed about your business.
While we could go on and on about the benefits and importance of having a blog on your website, I’ll be wrapping this up with one of the factors that could make or break your brand.
Authority and trust!
Even if you know nothing about marketing, you do know that people buy from trusted sources, right?
And blogging is such an excellent way of building trust with your audience.
If you consistently post premium content for your customers, they start to view you as an authority in your field.
And before you know it, your customers start referring other people to you.
In a nutshell, your audience buys from people they trust, or at least from people they’ve built a connection with. And building that trust and connection can’t get any better than creating content for your blog.
Content, after all, is the king of marketing!